While hairstyle trends change throughout the decades, the one constant is hair styling and product launches being big business. But new research from Mintel reveals that natural may be the new normal in Black haircare, as relaxers account for just 21% of Black hair care sales and the sector has declined 26% since 2008 and 15% since 2011 when sales reached $179 million—the only category not to see growth. Mintel’s research estimates the relaxer segment will reach $152 million this year, down fr...